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Is your enterprise ready for the next FIFA World Cup ?

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The Federation International Futbol Association (FIFA) elects the host for the World Cup four years in advance. This should be plenty of time for impacted companies to be prepared. But some companies will be more successful than other when embracing this opportunity. When a business invests in events like this, IT must be sufficiently agile to respond to market opportunities in a timely manner. This is where the New Style of IT comes into play: it reduces the distance between today and tomorrow, providing easy ways to integrate your data, Apps and clients, allowing quick response to new market conditions. Of course not all companies are impacted by big events like this. And with advance notice, it is reasonable to assume that any challenge could be met with an appropriate investment. But what if you don´t have four years? What if the event presents an immediate opportunity for growth? What if even with proper investment, IT can´t respond fast enough? In Brazil, companies are pr