Tecnologia na mesa do bar

The World Cup happens every four years and it´s the main soccer event in the world. Brazil (my home country) is hosting the games and with it comes a broad range of technology that can literally put everyone into the arena. Even in countries where soccer is not the most popular sport, the attention has been amazing. And the feeling here in Brazil is that the World Cup is everywhere. It´s World Cup fever – and it is very infectious! Everywhere around the world, information is available and everyone is connected and informed. However, soccer fans attending the World Cup are having a different experience, powered by technology. I am not talking about TV broadcasts (which also have a lot of new features to engage their audience), but rather new types of interaction that everyone is experiencing. But if you are still planning to attend the World Cup and want the full experience, don´t forget to bring your mobile device. If you are already here and forgot to bring it, you should have alr

You opened the door for the Internet of Things (see my last blog ) and greet the opportunities. You started to think about different ways to innovate, to incorporate that new concept into your products and services. Or you might have thought that this wouldn´t apply to your business today; or maybe your business can´t handle the infrastructure and tecnology needed to operationalize an IoT solution.   Adopting the IoT While this may sound like a road block for the IoT, it actually represents the current stage of IoT adoption. Perhaps you feel stuck.  You have an idea for a product that would make it come “alive” but you can´t resolve all requirements from an end-to-end perspective. Don’t worry, you’re not alone. There is a very thin line between the whole IoT concept and what can really be done today. The concept is very broad and will evolve and develop in different ways over time. We as citizens will experience a level of automation in our daily lives that might remind us movies